Panda Crate Social Launch
Panda Crate was a big launch for KiwiCo— a newly introduced baby subscription line for parents of newborns. We wanted to launch a separate social media channel off our existing @kiwico_inc. It was a big risk to separate audiences but we felt there was a key target audience with parents of newborns.
I worked with editorial, marketing, and design teams for the launch campaign. I wanted the channel to feel exciting and reflect the Panda Crate promise for exciting, stimulating, and educational baby products. Because a large portion of the Panda Crate products were already in production, I was able to design based on the brand look & feel.
Post- launch, it was extremely important to focus on content marketing for this hungry audience of parents that were looking for tips, tricks, and developmentally appropriate advice. I ideated, designed, and pitched various content series to post.
3 months post-launch, we found that the "We're curious" and "KiwiCo Quotes" series got an average of 67% higher engagement than all other series, so we increased the post frequency of posting those series.